• How do I build a regulated trading platform without spending years on compliance before writing a line of product code?

  • How do I connect to an exchange and provide real-time price data without building the entire market data infrastructure myself?

How to Build an App Like Robinhood

Robinhood made commission-free retail investing accessible to millions of people who had previously found the process too complex or expensive. The product reduced the friction to nearly zero -- open an account, deposit funds, and buy your first stock in under five minutes.

The opportunity for new entrants is not to replicate Robinhood's exact model. It is to apply the same principles -- simplicity, low fees, and accessibility -- to a specific market: a local stock exchange, a crypto-focused platform, a commodities trading tool, or a white-labeled investment platform for a bank or wealth manager.

  • Trading interface for stocks, ETFs, crypto, or commodities

  • Real-time prices and portfolio tracking

  • KYC/AML compliant account opening

  • Order management connected to a brokerage or exchange

Building an app like Robinhood costs between $120,000 and $300,000. Regulatory complexity is the primary cost driver: brokerage licensing, KYC/AML compliance, and exchange connectivity add significant time and cost compared to non-regulated apps. The technology layer -- trading interface, portfolio view, real-time prices, and account management -- is a smaller part of the total cost than the compliance infrastructure. RaftLabs delivers in 12-14 week cycles and can advise on the regulatory approach for your target market.

Vodafone
Aldi
Nike
Microsoft
Heineken
Cisco
Calorgas
Energia Rewards
GE
Bank of America
T-Mobile
Valero
Techstars
East Ventures
100+Products shipped
24+Industries served
FixedCost delivery
12-14Week delivery cycles

Why there is still room in retail investing

Robinhood democratised access to US equity markets. But hundreds of other markets around the world still have no equivalent. Local exchanges in emerging markets, commodity markets with high retail interest, alternative assets like farmland or fine art, and crypto markets in specific jurisdictions all present opportunities for a well-designed, low-friction trading platform.

The white-label opportunity is also significant. Banks and wealth managers have customer bases who want to invest but no modern interface to do it from. A white-labeled investment platform built on modern technology can be sold to financial institutions who want to offer their customers a better experience without rebuilding their core systems.

For both categories -- new retail platforms and white-label infrastructure -- the technology is the easier part. The harder part is navigating the regulatory landscape in your target jurisdiction, which is why most would-be fintech founders overestimate the technology challenge and underestimate the compliance challenge.

What makes Robinhood work

Robinhood's product insight was that the barrier to retail investing was not a lack of desire -- it was friction. Account opening took days and required physical paperwork. Commissions made small trades uneconomical. The trading interface was designed for professional traders, not retail investors. Robinhood eliminated all three barriers.

The technology challenge behind a simple front end is significant. Real-time price data feeds, order routing to execution venues, fractional share arithmetic, and account balance reconciliation all require careful engineering. The simplicity of the front end is only achievable because the backend handles complexity correctly.

For a niche trading platform, the front-end simplicity principle holds. Your users should be able to see their portfolio, place a trade, and understand their performance without reading a manual. The backend complexity -- exchange connectivity, order management, account reconciliation -- is your engineering challenge, not your user's.

Core features you need to build

Account opening and KYC

Account opening is the first experience and the most regulated step. In every jurisdiction, trading platforms must verify the identity of their users before allowing them to deposit funds or place trades. This is Know Your Customer (KYC) compliance. In most jurisdictions it also includes Anti-Money Laundering (AML) checks -- screening users against sanctions lists and politically exposed person databases.

KYC can be completed programmatically using identity verification services that accept a photo of a government ID and a selfie and return a verification decision in seconds. Services like Jumio, Onfido, and Stripe Identity all provide this capability via API. The integration adds cost but eliminates the need for manual document review at scale.

The account opening flow needs to collect the required disclosures and risk acknowledgments alongside KYC verification. Retail investors in most jurisdictions are required to confirm their understanding of investment risk before being permitted to trade. These disclosures must be presented clearly, not buried in fine print.

Real-time market data

Real-time price data is the technical foundation of a trading app. Users need to see the current price of assets they own and assets they are considering buying. Price data must be fast, accurate, and available at all times during market hours.

Exchange-grade real-time data feeds are expensive. For a new platform with limited users, a delayed feed (typically 15 minutes behind real time) is significantly cheaper and sufficient for users who are making investment decisions on a day or week timescale rather than second to second. As your platform grows and user expectations increase, you can upgrade to real-time data.

For crypto assets, real-time price data is more accessible -- multiple exchanges provide websocket price feeds that can be consumed directly. For equities on regulated exchanges, you will need to license data from the exchange or from a data vendor like Polygon.io, IEX Cloud, or similar.

Portfolio and performance view

The portfolio view is what users look at most often. They want to see the value of their holdings, how much they have made or lost, and how their performance compares to a benchmark. The design needs to communicate this clearly at a glance.

Performance visualization matters. A simple line chart showing portfolio value over time is more useful to a retail investor than a table of positions. Interactive charts that let users zoom into a specific period -- today, this week, this month, this year -- give users the context they need to evaluate their performance.

Tax reporting is a related requirement that is often underbuilt in early versions. Users who have made gains or losses need to download their transaction history in a format that their accountant can use. The more detailed and accurate this reporting, the higher the trust users place in the platform.

Trading and order management

The trading interface is where users place buy and sell orders. For retail investors, market orders (buy or sell at the current price) are the most common transaction type. Limit orders (buy or sell only at a specified price or better) are the second most important. Stop-loss orders and more sophisticated order types can be added in later phases.

Order confirmation and trade confirmation notifications are critical. A user who places a buy order needs to know immediately that it has been received, and then again when it has been executed with the actual price. Any delay or ambiguity in order confirmation erodes trust.

Order routing -- the path from a user placing an order to the order being executed on an exchange or by a market maker -- is the most technically complex part of a trading platform. For most niche platforms, this is handled through a brokerage infrastructure provider or an execution broker who handles routing in exchange for a spread or per-trade fee.

Deposits and withdrawals

Users need to deposit funds to their trading account and withdraw proceeds to their bank account. Deposit mechanisms vary by jurisdiction: ACH bank transfer in the US, SEPA or faster payments in Europe, UPI or NEFT in India. The deposit integration needs to be matched to your target market's payment infrastructure.

Deposit time expectations matter. If a user deposits funds and cannot trade for 3 business days while the funds clear, that is a friction point that reduces activation. Instant deposit mechanisms -- where the platform advances funds against a pending deposit -- improve activation at the cost of credit risk on the platform. Robinhood and others offer instant deposits as a premium feature.

Withdrawals need to be processed reliably and within the timeframe stated in your terms. A user who cannot withdraw their funds when they want to will not trust the platform. The withdrawal flow needs to include identity re-verification for large withdrawals or withdrawals to new bank accounts as a fraud prevention measure.

Fractional shares and educational content

Fractional shares allow users to buy a portion of a single share rather than a whole share. For high-price assets -- shares of companies that trade at hundreds or thousands of dollars each -- fractional shares make the asset accessible to users with small accounts. Robinhood's fractional share feature is a significant driver of engagement among users with small balances.

Fractional share arithmetic requires careful backend accounting. You are tracking ownership of a fraction of a share, which means your records need more decimal precision than whole-share systems. The accounting must remain correct through corporate actions like stock splits and dividend payments.

Educational content -- short explanations of what a stock is, how a limit order works, what diversification means -- improves confidence and engagement among new investors. This is particularly important for platforms targeting users who are new to investing. Content can be embedded in the product at relevant moments rather than published in a separate help centre.

Business model options

Robinhood's primary revenue model is payment for order flow (PFOF) -- receiving payments from market makers for routing retail order flow to them. This model is legal in the US but prohibited in some other jurisdictions, including the UK and EU. If you are building for a non-US market, your revenue model will need to be different.

Subscription tiers are a viable alternative. A free tier with basic trading functionality and a premium tier with real-time data, advanced charting, margin trading, and priority customer support is the standard structure. Monthly and annual pricing with an annual discount is standard.

For white-label platforms sold to banks or wealth managers, the revenue model is a software licensing fee -- either a flat annual fee, a per-seat fee, or a transaction volume-based fee. White-label pricing is typically structured around the financial institution's asset under management or transaction volume rather than a flat fee.

What RaftLabs builds for you

Compliant account opening flow

We build the account opening flow with KYC/AML integration, risk disclosure collection, and account setup for your target jurisdiction. We integrate with identity verification APIs that handle document verification and sanctions screening programmatically.

Compliance requirements vary significantly by jurisdiction and asset class. During discovery, we work with your legal counsel to understand the specific requirements for your market and ensure the account opening flow meets them from day one.

Trading interface and order management

We build the trading interface -- asset search, price display, buy and sell flows, order confirmation, and trade history. Order types at launch are typically market and limit orders, with additional order types added in later phases.

Order routing is handled through your brokerage infrastructure provider or execution broker. We build the integration between the user-facing order flow and the order management system your broker provides. The integration must be low-latency and resilient -- order failures that are not communicated clearly to the user are a serious trust problem.

Portfolio and market data display

We build the portfolio view with holding values, performance charts, and historical data. Market data is integrated from your chosen data provider -- we have experience with Polygon.io, IEX Cloud, and exchange-direct feeds.

Charts are interactive, filterable by time period, and benchmarkable against indices. The portfolio view is designed to be the first screen users open when they want to check on their investments -- simple, fast, and clear.

Payments and account funding

We build the deposit and withdrawal flows integrated with your target market's payment infrastructure. ACH, SEPA, faster payments, UPI -- we match the integration to your jurisdiction. Deposit confirmation, fund availability notifications, and withdrawal processing status are all communicated to users in real time.

For platforms that want to offer instant deposits, we build the instant deposit mechanism with the appropriate credit risk controls. Instant deposit limits, eligibility criteria, and recovery processes for failed deposits are all configurable in the admin panel.

Compliance tools and admin panel

We build the admin panel with user management, KYC status review, transaction monitoring alerts, suspicious activity reporting workflows, and audit trail export. Regulatory reporting requirements -- trade reporting, transaction reporting, customer data exports for regulatory requests -- are built into the admin toolset.

The compliance toolset is not just a nice-to-have: it is what your compliance officer will use daily. We build it as a first-class interface, not an afterthought.

Frequently asked questions

A regulated trading platform with account opening, KYC/AML compliance, real-time prices, trading interface, portfolio view, and deposits and withdrawals typically costs between $120,000 and $300,000. The range is wide because regulatory complexity is the biggest cost variable. A crypto trading platform in a permissive jurisdiction is at the lower end. An equity trading platform for a strictly regulated market with mandatory transaction reporting is at the upper end.

RaftLabs delivers on fixed-price contracts in 12-14 week cycles. We do a detailed scoping session with you and your legal counsel before committing to a price, so the compliance requirements are understood before the build begins.

In most jurisdictions, yes. Operating a trading platform that allows customers to buy and sell regulated financial instruments requires a license from the relevant financial regulator. The requirements vary by jurisdiction and asset class -- equity trading, forex, and derivatives each have different licensing thresholds.

For most founders, the practical path is either to obtain a license (a multi-year process in most jurisdictions) or to partner with an existing licensed broker who provides execution and custody services. The second path is faster and allows you to focus on the product rather than the regulatory process. We help you think through the options during discovery.

Crypto regulation varies significantly by jurisdiction. Some countries have no specific crypto trading regulation; others require registration as a virtual asset service provider (VASP) or an equivalent. KYC/AML requirements apply in most jurisdictions regardless of the specific licensing regime.

Crypto trading platforms avoid the exchange connectivity complexity of equity platforms -- most crypto exchanges provide public APIs for trading. The main technical challenges are wallet management, custody (how user funds are held), and the speed of blockchain settlement. The regulatory challenges depend entirely on your target jurisdiction.

You do not connect directly to a stock exchange in most cases. Retail trading platforms connect to a brokerage or clearing firm that has exchange membership and routes orders to the exchange on their behalf. The brokerage also provides account custody -- holding customer securities on their behalf.

Several companies provide brokerage-as-a-service APIs specifically designed for building trading applications: DriveWealth, Alpaca, and Interactive Brokers' API are commonly used. These services handle exchange connectivity, order routing, and custody, leaving you to build the customer-facing product.

RaftLabs delivers in 12-14 week cycles for the technology build. The regulatory preparation -- legal structuring, license applications or brokerage partnerships, compliance documentation -- typically runs in parallel and may take longer depending on your jurisdiction and asset class.

A phased approach is common: launch with a limited asset class or market (crypto only, for example) where regulatory requirements are lighter, then expand to additional asset classes as the regulatory infrastructure is in place. This gets the product to market faster and generates real user feedback before the full investment is made.

Related pages

Talk to us about building your investment platform.

Tell us about your target market, asset class, and regulatory context. We will scope the build, give you a fixed price, and deliver in 12-14 weeks.