Running your course platform on Teachable or Kajabi but finding that the platform's branding, the pricing tiers, or the learner experience constraints are limiting how you can grow -- and that migrating away from the platform would mean losing your learner data and your content library?
Course delivery model that doesn't fit the standard self-paced format -- a cohort-based programme where the cohort starts together, content releases weekly, and peer interaction is a core part of the learning -- and the platform can't support the delivery model without significant workarounds?
Online Course Platform Development
Teachable, Kajabi, and Thinkific handle the standard course creator use case. When you need to sell under your own brand with your own domain and no third-party branding, support a delivery model the platform can't accommodate -- cohort-based courses, subscription libraries, multi-instructor marketplaces -- or own your learner data without it living on a third-party platform's servers, a custom build is the right answer.
We build custom online course platforms for creators, publishers, training providers, and education businesses launching digital learning products under their own brand -- with the content delivery, payment model, learner experience, and analytics built around how they specifically sell and teach.
Fully branded course platform on your own domain with no third-party platform branding or data ownership constraints
Course creation tools for video, text, audio, interactive quizzes, and downloadable resources
Payment and subscription management with one-off purchases, subscriptions, bundles, and cohort enrolments
Learner analytics showing enrolment, completion rates, revenue, and engagement by course and content item
RaftLabs builds custom online course platforms for education businesses, creators, publishers, and bootcamps who need a branded course delivery platform with payment and subscription management, cohort-based or self-paced delivery, and learner analytics -- built around how they sell and deliver their courses rather than adapted from Teachable or Kajabi. Most online course platform projects deliver a production-ready system in 10 to 14 weeks at a fixed, agreed cost.
100+Software products shipped
·FixedCost delivery
·10-14Week delivery cycles
·0%Third-party platform fee on your revenue
When your course business has outgrown the platform
Course platform businesses start on Teachable, Kajabi, or a similar hosted solution because the time to market is fast and the cost is low. The limitations appear later: the platform's branding on the learner experience, the monthly fee that grows with revenue, the learner data that belongs to the platform rather than to you, and the delivery constraints that prevent you from offering the cohort-based or community-driven course formats that your audience wants. At that point, the cost of staying on the platform starts to exceed the cost of building something you own.
We build custom course platforms for education businesses that are ready to own their infrastructure. The platform is on your domain, under your brand, with your learner data in your database. The content delivery, the payment model, the learner experience, and the analytics are built around how you specifically sell and teach -- not around what a hosted platform was designed to support. We have built course platforms for individual creators scaling to multiple courses, publishers building subscription learning libraries, and bootcamps running cohort-based programmes.
What we build
Course creation and content management
Course creation interface for educators and content managers to build and update courses without developer involvement -- adding and reordering modules, uploading video and audio content, writing text lessons, creating quizzes, and managing downloadable resources from a content management interface designed for non-technical users. Video upload and processing pipeline with automatic transcoding to multiple quality levels so learners on different devices and connection speeds receive the appropriate quality without buffering. Chapter and timestamp markers for long-form video content so learners can navigate directly to the section they need. Drip content scheduling for cohort-based courses where content is released on a fixed schedule or a number of days after enrolment rather than all at once. Course preview functionality allowing potential learners to view the first module or a designated preview section before purchasing.
Learner experience and course player
Learner-facing course player built for the content types in scope -- video playback with speed controls, captions, and chapter navigation; text and rich media pages with clean typography and image handling; interactive quizzes with immediate feedback; and downloadable resource access from within the course interface. Progress tracking so the learner returns to exactly where they left off without replaying completed content, with a visual progress indicator showing how far through the course they are. Mobile-responsive design so the course player works on any device without a separate mobile app, with offline content download available for learners who want to continue without connectivity. Accessibility compliance with captions for all video content, keyboard navigation for the course player, and screen reader compatibility for the text content. Learner dashboard showing all active and completed courses, progress in each, and access to certificates for completed courses.
Payment and subscription management
Payment processing integrated directly into the platform using Stripe or your preferred payment gateway -- the course purchase, the subscription activation, and the payment confirmation all handled within your platform rather than redirecting to a third-party checkout. Pricing model configuration covering one-off course purchases, monthly and annual subscriptions to a course library, course bundle pricing, and cohort enrolment with a defined start date and cohort-specific pricing. Discount codes and promotional pricing for launch campaigns, affiliate partnerships, or specific learner groups. Corporate and team purchasing where a business buys multiple seats for a course and manages learner assignment from a team account. Payment history and invoice generation for learners who need receipts for expense claims or VAT reclaim. Refund management for courses with a satisfaction guarantee or a statutory cooling-off period.
Cohort-based course delivery
Cohort management for courses where the learning cohort starts together and progresses as a group -- the cohort creation, the enrolment window, the cohort start date, and the scheduled content release all managed from the course administration interface. Weekly or scheduled content release so modules unlock on the configured schedule rather than all at once, maintaining the cohort's shared experience and preventing learners from rushing ahead or falling significantly behind. Discussion and community tools within the cohort -- the discussion threads, the peer feedback on assignments, and the cohort-wide announcements that create the social learning experience cohort-based courses depend on. Live session integration linking scheduled Zoom, Google Meet, or custom video conferencing sessions to the course timeline with the session recording available to cohort members afterwards. Waitlist management for cohort courses where the next cohort opens on a defined date, with prospective learners added to the waitlist and notified when enrolment opens.
Multi-instructor and marketplace functionality
Multi-instructor platform support for organisations running a course marketplace where multiple educators or subject matter experts each manage their own courses under the same platform umbrella. Instructor account management with each instructor able to create and update their own courses, view their enrolment and revenue data, and communicate with their learners without accessing other instructors' data. Revenue sharing configuration for marketplace platforms where instructor earnings are calculated as a percentage of course revenue after the platform fee, with instructor payouts processed automatically on the configured schedule. Course approval workflow for platforms that review and approve instructor courses before they are published to the learner-facing catalogue. Category and discovery features for marketplaces where learners browse a catalogue -- course categories, search, featured courses, and recommendations based on previous enrolments.
Analytics and business reporting
Course analytics dashboard showing enrolment count, active learners, completion rate, average time to completion, and revenue per course -- the metrics that tell an education business which courses are performing and which need attention. Learner engagement data at the content level -- which videos are watched to completion and which are dropped, which quiz questions have the highest failure rate, and which modules have the longest average time spent -- the data that informs content improvement decisions. Revenue reporting with total revenue by course, by payment model, and by time period, with the monthly recurring revenue trend for subscription platforms. Cohort performance comparison for platforms running repeated cohorts of the same course -- completion rates, assessment scores, and engagement metrics compared across cohorts to identify whether delivery improvements are having the intended effect. Export tools for learner data, completion records, and revenue data for platforms that need to provide this information to partners, accreditation bodies, or investors.
Frequently asked questions
Hosted platforms are the right choice when you are starting out, when your delivery model is standard self-paced, and when the platform's fee is a small proportion of your revenue. Custom becomes the right answer at the point where the platform's constraints are limiting your business: the third-party branding on the learner experience undermines your premium positioning, the revenue share is significant at your scale, your delivery model requires features the platform doesn't support, or you want to own your learner data and your infrastructure without a vendor relationship that could change its terms or pricing. We tell clients honestly whether a hosted platform with custom development around it would meet their needs before recommending a full custom build.
Yes. Content migration from hosted platforms is a standard part of a course platform build. We extract course content -- videos, text, quizzes, and downloadable resources -- from the existing platform using whatever export tools it provides, and import it into the new platform in the correct structure. Learner data migration covers enrolment records, progress data, and completion records so learners who have already completed courses have their history in the new platform. The migration scope is agreed during discovery based on the volume of content and learner data, the format of the existing platform's exports, and any data quality issues that need to be resolved before migration.
Video delivery at scale requires a CDN (content delivery network) to serve video reliably to learners in different geographic locations without buffering. We use a dedicated video hosting service -- typically Cloudflare Stream, Mux, or Vimeo for business -- rather than hosting video directly on the application server, which would not scale to high concurrent learner volumes. Video is transcoded automatically to multiple quality levels so learners on different devices and connection speeds receive an appropriate quality stream. The video hosting cost is a platform operating cost that is separate from the development cost and scales with your learner volume and video library size.
A course platform for a single educator or a small catalogue -- course player, learner dashboard, payment integration, and basic analytics -- typically runs $25,000 to $50,000. A full platform with cohort-based delivery, multi-instructor support, subscription management, community features, and advanced analytics typically runs $50,000 to $100,000. We scope every project before pricing. Fixed cost only.
Tell us how you sell and deliver your courses today, what your current platform can't do, and what your learner experience should feel like. We'll scope a platform built around your course business.