• Relying on a managed trading service where you have no control over odds margins, market suspension decisions, or liability limits -- and your margins reflect it?

  • Your in-play product suspends markets too aggressively or fails to accept bets during key moments because the price feed latency is higher than your acceptance window?

  • Settlement delays after event results because your settlement process is manual or relies on a single results provider with no fallback?

  • Traders have no real-time view of your book's liability position per market, making it impossible to manage exposure without reacting after the fact?

Sportsbook Software Development

Custom sportsbook software for operators who need control over bet validation rules, odds acceptance logic, in-play market management, and trading risk tools -- without being constrained by a managed trading service that makes these decisions for you.

The technical challenge in sportsbook development is handling real-time price changes, bet validation, and settlement at scale without the latency that causes customers to abandon bet slips or receive stale prices at confirmation.

  • Odds feed integration from Betradar, Sportradar, and other data providers with normalised odds formats

  • Bet placement and validation engine with configurable odds acceptance rules and stake limits

  • In-play betting with real-time price streaming, suspension logic, and cash out calculation

  • Trading and risk management tools for position monitoring, liability tracking, and manual price override

RaftLabs builds custom sportsbook software covering odds feed integration from Betradar and Sportradar, bet placement and validation engines with odds acceptance rules and stake limits, in-play betting with real-time price streaming and suspension logic, cash out calculation, automated settlement from results feeds, and trading and risk management tools for liability monitoring and market control. Delivery takes 12 to 16 weeks at a fixed cost.

Vodafone
Aldi
Nike
Microsoft
Heineken
Cisco
Calorgas
Energia Rewards
GE
Bank of America
T-Mobile
Valero
Techstars
East Ventures
100+Products shipped
20+AI products shipped
FixedCost delivery
12-16Week delivery cycles

The infrastructure problem behind every sportsbook

A sportsbook is a real-time pricing and transaction system operating under sports event schedules and regulatory constraints simultaneously. Odds prices change continuously -- every few seconds for active in-play markets, every few minutes for pre-match markets as team news and market moves update the book. Bet validation must check the current price, stake limits, and customer-specific restrictions in milliseconds. Settlement must process correctly when event results arrive, with void rules for abandoned events and manual intervention capability for edge cases the automated logic cannot resolve.

Every one of these functions has a latency budget. A bet slip that shows a price and then presents a different price at confirmation damages customer trust. In-play markets that suspend during normal play rather than only during key events (goals, red cards, injuries, timeouts) cost you accepted bets. Settlement that runs hours after event results are available because the process is manual makes your product look slow compared to competitors who settle in minutes.

We build sportsbook software as modular infrastructure: the odds feed and normalisation layer, the bet engine with its validation and acceptance logic, the in-play and cash out layer, the results and settlement processing, and the trading tools your risk team uses to manage the book. Each layer is designed to work reliably under the load patterns that sportsbooks actually experience -- not just average traffic, but the spikes that happen when a major event kicks off or a marquee match goes to a decisive moment.

What we build

Odds feed integration

Connection to Betradar, Sportradar, or other commercial data providers via their streaming API, normalising the incoming price data into a consistent internal format regardless of which provider supplies a given sport or competition. Odds format conversion handles the three standard representations -- decimal (2.50), fractional (6/4), and moneyline (+150) -- so the same price can be displayed in the format preferred by each market. Real-time price streaming processes incoming price updates and publishes them to the bet slip and the trading dashboard with the sub-second latency that in-play betting requires. Multiple provider connections give you fallback coverage: if your primary data provider has an outage on a specific sport or competition, a secondary provider feed can cover the gap. Provider-specific event mapping reconciles the event identifiers used by each data provider against your internal event catalog, so a match supplied by two different providers is correctly recognised as the same event for settlement purposes.

Bet placement and validation engine

The bet engine validates each bet slip submission against a set of configurable rules before accepting the bet. Odds acceptance rules determine what happens when the price has moved between the moment the customer opened the bet slip and the moment they submit: accept at the original price (price lock), accept at the current price and show the difference to the customer (best odds guaranteed), accept only if the price has moved in the customer's favour (price improvement), or reject and show the current price for resubmission. Maximum stake limits are configured per market, per competition, per sport, and per customer tier -- a recreational customer and a professional customer can have different limits on the same market. Bet referral workflow routes large-stake submissions to a trader for manual review rather than auto-accepting or auto-rejecting, with a configurable referral window during which the bet slip is held while the trader decides. Combination bet validation checks each leg of an accumulator for independence -- parlays that combine correlated outcomes are flagged by the correlation rules your trading team configures.

In-play betting and cash out

In-play markets stream live prices during events and require suspension logic that is more granular than a simple on/off switch. Market suspension rules are configured per event type: a football match suspends all markets during goal kicks and corners where the outcome is genuinely uncertain, suspends specific markets (first goalscorer, correct score) when a goal is scored pending the official result, and suspends all markets during VAR review periods. The suspension logic processes the event feed signals from the data provider and applies the correct suspension pattern for each market without manual trader intervention for every event. Cash out calculation computes the current value of an open bet in real time using the live market prices for each selection, applies the cash out margin, and presents the offer to the customer. Partial cash out allows the customer to secure part of their winnings while leaving the remainder on the original bet. Cash out execution is transactional -- the offer price is locked for a short acceptance window and the settlement is processed atomically so the customer cannot receive a partial cash out at a stale price.

Settlement and results processing

Automated settlement runs when event results arrive from the results feed. The settlement engine matches each open bet leg to the event result, applies the correct settlement rule for each market type (match winner, over/under, first goalscorer, Asian handicap), calculates the win amount, and credits the customer's account. Void rules handle abandoned events, postponed matches, and markets that cannot be settled due to incomplete results -- the void logic returns stakes without a win or loss calculation. Manual settlement tools give your trading team the ability to override automated settlement for edge cases: a market settled incorrectly by the results feed, a dispute about the official result, or a market that requires a judgement call the automated rules cannot resolve. Settlement audit trail records every settlement event -- automated or manual -- with the result data used, the settlement timestamp, and the operator identity for manual overrides, creating the evidence your regulator requires if a settlement is disputed.

Trading and risk management tools

A trading dashboard that shows your book's position in real time: liability by market, by selection, by sport, and by competition, updated as bets are accepted. Position monitoring shows net exposure -- the maximum payout your book owes across all possible outcomes of each event -- so your traders can see immediately when a single market or selection carries disproportionate liability. Manual price override tools let a trader adjust the price on any market in real time without going through the data provider's feed, useful when you want to shade prices on markets where your book is heavy. Market suspension tools allow a trader to suspend any market manually -- individual markets, all markets on an event, or all markets across a competition -- in a single action. Liability alerts fire when a market's exposure exceeds the threshold your risk parameters define, routing the alert to the relevant trader for review. Risk configuration is managed through the trading interface rather than requiring code changes, so your risk team can adjust limits and alert thresholds as market conditions change.

Market and competition management

Sport and competition configuration defines which sports, leagues, and tournaments your sportsbook offers, with the market templates that apply to each. Market templates specify which bet types are offered for each competition -- a Premier League match offers match winner, both teams to score, over/under goals, first goalscorer, correct score, and Asian handicap; a lower-league match may offer only match winner and over/under. Pre-match schedule management handles the event calendar: importing fixtures from the data provider, publishing events at the configured lead time before kick-off, and managing event status changes (postponement, cancellation). In-play market sequencing determines which markets go live at kick-off versus which are offered only pre-match, and the timing of in-play market activation during the event. Outright and special market setup covers season-long markets -- league winner, top goalscorer, relegation -- with the specific settlement rules and timeline each requires. Competition-level settings control jurisdiction availability, stake limits, and market offering by licensed territory.

Frequently asked questions

A managed trading service (MTS) -- Betradar's MTS, SBTech, or similar -- supplies not just the odds data but also the bet acceptance and risk decisions. You send each bet submission to the MTS, and it returns an accept or reject decision based on its own risk models. The MTS takes on the trading risk in exchange for a margin on every accepted bet. This is a viable model for operators who want to launch quickly without building trading expertise, but it means you have no control over acceptance rates, limits, or the margins applied to your book -- those are the MTS's decisions, not yours. Building your own sportsbook software means you own the bet engine, the validation logic, and the trading risk decisions. You set your own margins, your own limits, and your own acceptance rules. The trade-off is that you need trading expertise in-house to manage the book effectively, and you take on the liability risk that the MTS previously absorbed. Most operators who build their own sportsbook start with a managed trading service for the first phase and migrate to an independent book as their trading team and data assets mature.

In-play betting requires a price feed that delivers odds updates with low enough latency that the price shown to the customer is still valid at the moment they submit the bet. Commercial data providers stream in-play prices via persistent connections -- WebSocket or HTTP/2 streaming -- at update intervals that vary by sport and market. A football match might stream price updates every 5 to 10 seconds for active markets; a tennis match during a game may update more frequently. Your platform consumes the stream, updates the prices in memory, and pushes changes to connected customers via WebSocket. The bet acceptance window is the period during which your engine will honour the price shown to the customer -- typically 3 to 10 seconds. If the price has moved outside the acceptance rule parameters during that window, the bet is either rejected or accepted at the new price depending on your configured odds acceptance rule. Suspension during key events is driven by event signals in the data feed: the data provider publishes a signal for a goal attempt, injury stoppage, or VAR check, and your platform triggers the appropriate suspension pattern for each market type. The latency budget across the entire chain -- from data provider to customer's screen -- determines how tight the acceptance window can be without causing excessive rejection rates.

Yes. Sportsbook software can be built to integrate with an existing player account management (PAM) system via API. The key integration points are the wallet -- every bet debit and win credit goes through the PAM wallet API -- and the player authentication and session management. As long as your PAM exposes a wallet API that handles debit, credit, and balance enquiry calls with the transactional integrity a sportsbook requires (idempotency, rollback on failure), the sportsbook engine can sit on top of it. We also commonly build sportsbook software alongside a casino platform that shares the same PAM, where the same player account supports both products with a single wallet. The integration approach is scoped during discovery based on your PAM's API capabilities and the transactional volume your sportsbook is expected to generate.

A sportsbook covering odds feed integration from one provider, bet placement and validation, in-play markets for the major sports, cash out, automated settlement, and basic trading tools typically takes 14 to 16 weeks. The largest variables are the number of sports and competitions to configure at launch, the complexity of the odds acceptance and referral rules, and whether settlement logic needs to cover a wide range of exotic market types from day one. Cost scales with the depth of the trading risk infrastructure -- a full trading dashboard with position monitoring, liability alerts, and manual market management tools adds scope compared to a basic setup. We scope every project during discovery and price it at a fixed cost. Contact us with your sport and market list, your jurisdiction requirements, and your existing infrastructure so we can size the build accurately.

iGaming software by capability

Talk to us about your sportsbook project.

Tell us your sport and market list, your odds provider, and where your current setup limits you. We will scope the build and give you a fixed cost.