Running a loyalty programme where points are tracked in a spreadsheet and rewards are issued manually because the off-the-shelf platform you started with can't handle your programme rules?
Your loyalty programme has 50,000 members but no data on which reward types actually drive repeat purchase, which tiers retain the most valuable customers, or what the programme's ROI is?
Loyalty Platform Development
A loyalty platform built around your programme rules -- points earn and redemption, tiered membership, cashback, referrals, and multi-channel redemption -- so you are not working around the limits of a SaaS platform that was designed for someone else's business.
We have built 6+ loyalty platforms for retailers, restaurant groups, hospitality brands, and MarTech companies building loyalty as a product. Fixed cost. No per-member fees.
Configurable points earn and redemption rules
Tiered membership with automatic promotion and demotion
A custom loyalty platform handles points earn and redemption rules, tiered membership, cashback programmes, multi-channel redemption, and programme analytics in one system built around your business rules rather than an off-the-shelf platform's constraints. RaftLabs has built 6+ loyalty platforms for retailers, hospitality brands, restaurant groups, and MarTech companies. Most builds deliver in 12 to 16 weeks at a fixed cost.
6+Loyalty platforms built
·Multi-channelRedemption
·FixedCost delivery
·12-16Week delivery
When your loyalty programme outgrows its infrastructure
Off-the-shelf loyalty platforms are built around the simplest version of a points programme. The moment your business needs earn rules that vary by product category, a tier structure with bespoke benefits, or redemption at a partner network, you are either hacking the platform's configuration or running a parallel manual process alongside it.
The operational cost of a broken loyalty programme is real. Staff manually issuing points corrections. Members losing trust when balances are wrong. Marketing unable to run targeted bonus campaigns because the platform's segmentation tools don't connect to member behaviour data. A custom loyalty platform is built around your programme rules from the start -- earn logic, tier thresholds, redemption channels, and analytics are all configured to your business, not retrofitted to a fixed schema.
We build loyalty platforms for retailers and restaurant groups with complex earn rules, hospitality brands that need multi-property redemption, and MarTech companies building a white-label loyalty product to sell to their own clients.
What we build
Points and rewards engine
Configurable earn rules by transaction type (purchase, referral, behaviour event, anniversary), channel (in-store, online, app), product category, and customer tier. Multiplier mechanics for bonus point campaigns that run on a date range or product selection without requiring engineering changes to deploy. Points expiry management with configurable expiry windows and member notification triggers before expiry fires. Manual points adjustment for customer service teams with audit log. Real-time balance update on earn and redemption events so members see accurate balances immediately after a transaction rather than on a nightly batch sync.
Tiered membership and benefits
Configurable tier structure with custom tier names and spend thresholds set to your programme logic. Automatic tier promotion and demotion based on rolling 12-month or annual spend calculated continuously, not in a batch job. Tier-specific earn rate multipliers so higher-tier members accumulate points faster. Exclusive benefits per tier -- early access windows, free shipping thresholds, priority service queues, partner discounts -- configured per tier and displayed to members in the app and email communications. Tier status and progress-to-next-tier display so members always know how far they are from their next benefit level, which drives incremental spend.
Cashback and credit programmes
Percentage cashback calculation on eligible purchases by product category or transaction type, with configurable eligibility rules per campaign. Credit issuance to the member's account on purchase confirmation. Full or partial credit use at checkout -- member selects how much credit to apply and the remaining balance carries forward. Minimum redemption thresholds and cashback cap rules by transaction amount and programme period to protect margin. Cashback statement in the member account so members can see the source of every credit and every redemption, which reduces customer service contacts about missing cashback.
Multi-channel redemption
In-store redemption via POS integration with Lightspeed, Square, NCR, and Oracle Retail -- points balance lookup at the point of sale and real-time balance update after redemption. Online checkout redemption via Shopify or custom e-commerce integration with points-as-currency checkout component. In-app redemption for digital goods and experiences. Partner network redemption with partner API integration for cross-brand programmes. QR code and barcode generation for in-store point presentation so members do not need a physical card. Redemption rules configurable per channel -- minimum point balance for redemption, redemption caps per transaction, excluded product categories.
Loyalty mobile app
iOS and Android member app covering points balance and transaction history, personalised offers and bonus campaign notifications, QR code for in-store earn and redemption, tier status and progress to next tier, referral link sharing, and push notifications for expiring points and newly available offers. App built on your brand -- not a white-label shell with another company's identity visible to your members. Referral flow where the referring member receives points when the new member completes their first qualifying transaction, tracked end-to-end through the loyalty platform without requiring manual reconciliation.
Programme analytics and ROI reporting
Programme-level metrics including active member count, earn rate, redemption rate, and breakage rate, giving the finance team the data to calculate programme liability accurately. Tier health reporting showing member count and average spend per tier so the programme team can see whether the tier structure is working as intended. LTV comparison between loyalty members and non-members by acquisition cohort, showing whether the programme is driving incremental spend or attracting customers who would have purchased anyway. Campaign performance tracking for bonus point offers showing uptake rate, incremental spend per redeemer, and ROI per campaign. Redemption pattern analysis by channel and reward type to identify which rewards actually change purchase behaviour.
Frequently asked questions
RaftLabs has built loyalty platforms for retailers with multi-location physical stores, restaurant groups with high transaction frequency and low basket size, hospitality brands with hotel and experiences redemption, and MarTech companies building white-label loyalty products to sell to their own clients. The programme logic differs significantly across these -- a restaurant group needs fast in-store earn at the point of sale with minimal friction; a hotel programme needs multi-property redemption and benefit fulfilment across different service categories; a white-label product needs a multi-tenant architecture where each client has isolated data and configurable branding. We scope the platform architecture around the specific programme type rather than using a single template for every build.
Yes. POS integration is one of the most common requirements in loyalty builds. We have integrated with Lightspeed, Square, NCR, and Oracle Retail, and can build a custom integration for any POS that exposes a transaction webhook or API. For e-commerce, we have built Shopify integrations using Shopify's checkout extension APIs and custom integrations for bespoke e-commerce platforms. The integration approach depends on what the POS or e-commerce system exposes -- some require a middleware layer to translate events into the loyalty platform's earn event format, others connect directly. We assess the integration complexity during scoping and include it in the fixed cost, so there are no surprises when the integration turns out to be harder than expected.
A points programme uses an abstract currency -- points -- with a configurable redemption value that you set. This gives you flexibility to change the effective cashback rate by adjusting point values, run bonus campaigns that multiply points without changing the redemption rate, and create aspirational earning thresholds for higher-value rewards. The liability on your balance sheet is points outstanding at their estimated redemption value. A cashback programme uses actual currency credit -- a percentage of spend credited directly to the member's account as spendable balance. The accounting treatment is more straightforward because the liability is denominated in currency, but you have less flexibility to run point-multiplier campaigns without directly increasing cash outflow. Technically, both require an earn calculation engine, a balance ledger, and a redemption event handler -- the main difference is whether the balance is denominated in points or currency and how that affects the programme economics and accounting treatment.
Cost depends on programme complexity, the number of redemption channels requiring integration, whether a mobile app is in scope, and whether the build is multi-tenant for a white-label product. A core platform with points engine, tier management, online and in-store redemption, and programme analytics typically falls in the range covered by our fixed-cost delivery model. Adding a custom mobile app, multiple POS integrations, partner network redemption, or multi-tenant architecture extends the scope and the cost. We scope the build before pricing it so the cost is fixed against a specific feature set. Talk to us about your programme and we will give you a number.
