Running SVOD, ad-supported, and pay-per-view models simultaneously but managing them across three different systems with no unified revenue view?
Your content generates revenue across subscriptions, ads, and licensing but your finance team has to manually reconcile them all at month-end because the systems don't connect?
Content Monetisation Platform Development
Running subscriptions, ad-supported content, and pay-per-view from separate systems means no unified revenue view and a finance team that reconciles data manually at month-end. A single monetisation platform handles all three models with one source of truth for reporting.
We build custom content monetisation platforms for media companies, publishers, and content creators who run multiple revenue streams and need them to work together.
SVOD subscription billing with Stripe and dunning management
AVOD with server-side ad insertion via Google DAI or AWS MediaTailor
TVOD pay-per-view and rental purchase flows
Unified revenue reporting across all models
A custom content monetisation platform lets media companies run SVOD, AVOD, and TVOD revenue models from a single system rather than managing them across separate tools with no unified revenue view. RaftLabs builds monetisation platforms with subscription billing, server-side ad insertion, pay-per-view, article paywalls, creator revenue sharing, and consolidated finance reporting. Most content monetisation platform builds deliver in 10 to 14 weeks at a fixed cost.
100+Products shipped
·SVOD + AVOD + TVOD
·FixedCost delivery
·10-14Week delivery
Multiple revenue models, one platform
Most media businesses do not run a single monetisation model. A broadcaster might offer free ad-supported content, a premium subscription tier, and pay-per-view for major events. A publisher might have a metered article wall, a subscription for full access, and an affiliate revenue stream from distribution partners. Managing each model in a separate system means the data never lines up and the finance team spends the end of every month manually building a picture that the platform should generate automatically.
A unified content monetisation platform holds all revenue models in the same system. Subscription billing, ad revenue, transactional purchases, and affiliate payouts are tracked against the same content catalogue and the same user accounts. Revenue reporting is a query against one database, not a spreadsheet assembled from three exports.
The engineering challenge is that each model has different requirements. Subscription billing needs lifecycle management -- trials, renewals, dunning, upgrades, and cancellations. Ad-supported delivery needs server-side ad insertion that does not break on ad blockers. Pay-per-view needs purchase flows with regional pricing and rental expiry. Building these on separate systems is the path that creates the reconciliation problem. Building them on a shared data model from the start avoids it.
What we build
Subscription billing (SVOD)
Stripe subscription integration with configurable plan tiers -- different content access levels, price points, and billing cycles in the same system. Monthly and annual billing with annual discount handling. Trial period management with configurable length and payment method capture at trial start. Upgrade and downgrade flows with proration calculated at the point of change. Dunning management for failed payments: configurable retry schedule, subscriber notification emails, and access suspension after the final retry. Subscription pause and cancellation with win-back offer presentation at cancellation. Subscriber analytics by plan tier and geography for the finance and content teams.
Ad-supported monetisation (AVOD)
Server-side ad insertion (SSAI) integrated with Google DAI or AWS MediaTailor so ads are stitched into the video stream at the server rather than injected by the player. This means ad blockers do not interrupt the ad delivery and the viewing experience stays consistent. Pre-roll, mid-roll, and post-roll placement with configurable frequency capping per session. Advertiser targeting parameters passed to the ad decision server. Ad analytics by placement position and content item. Direct advertiser booking management alongside programmatic fill, with a campaign dashboard for direct sales teams to traffic their own placements without requiring engineering involvement.
Pay-per-view and rentals (TVOD)
Single purchase and rental purchase flows from the same content detail page, with clear pricing and format distinction. Rental expiry windows configurable by title -- 48-hour, 7-day, or custom. Purchase confirmation and receipt delivered by email with the purchase record available in the user's account library. Library view for purchased content separate from subscription content. Regional pricing so the same title can be priced differently by territory. Gift purchase with code generation and recipient redemption, covering the purchase flow where one user buys access for another.
Paywall and metered access
Article or content paywall with a configurable free article allowance per month for a metered model -- readers get a defined number of free reads before hitting the conversion prompt. Hard paywall for premium content sections that require subscription regardless of free article count. A reader registration wall before the paywall so anonymous visitors become identified users before they are asked to subscribe, giving the platform an email address to re-engage. A/B testing of paywall placement and messaging so the conversion copy and timing can be tested without a code deployment for each variant. Conversion tracking from free to paid by traffic source and content type.
Creator and affiliate revenue sharing
Configurable revenue share percentage by creator tier or individual agreement, applied against gross revenue for the relevant content. Monthly payout calculation with the breakdown visible to the creator before payment is sent. Payout via Stripe Connect for direct bank transfer or via invoice-based bank transfer for larger creator deals. A creator earnings dashboard showing revenue by content item, time period, and revenue source. Affiliate partner revenue tracking with UTM attribution so partner-driven subscriptions and purchases are credited to the correct affiliate. Affiliate payout schedule with the same configurable calculation logic as creator revenue share.
Unified revenue reporting
A consolidated revenue dashboard across SVOD, AVOD, and TVOD so total revenue is visible without switching between systems. MRR and ARR tracking for subscription revenue with churn and expansion revenue broken out. Ad revenue by placement type and month alongside subscription revenue in the same view. Transactional revenue by content title -- which pay-per-view titles earn the most and how that changes with release timing. Territory revenue breakdown by country and region for rights reporting to distribution partners and licensors. Finance export in a format compatible with your accounting system so the month-end reconciliation is a download, not a manual assembly exercise.
Frequently asked questions
Yes. The three models share a content catalogue, user account system, and reporting database. The difference is in how access is granted and how revenue is recorded. A subscriber gets access based on their plan tier. An AVOD viewer gets access in exchange for ad impressions. A TVOD buyer gets access based on a purchase record. All three access grants are stored against the same user account and the same content item, which is what makes unified reporting possible. The platform enforces the correct access type based on the user's state -- subscriber, purchaser, or ad-supported viewer -- without requiring three separate systems or three separate login flows.
Client-side ad insertion -- where the video player pauses, calls an ad server, fetches the ad, plays it, and then resumes the content -- is visible to ad blockers and creates buffering gaps between content and ads. Server-side ad insertion stitches the ad into the video stream before it reaches the player. From the player's perspective, the ad is part of the stream. Ad blockers cannot separate it from the content, and there is no buffering gap at the ad break. For AVOD platforms where ad revenue depends on ad completion rates, SSAI typically increases revenue per viewer versus client-side insertion. We integrate with Google DAI and AWS MediaTailor, both of which handle the SSAI stitching and ad decision requests.
Revenue share is configured at the creator level -- a percentage of gross revenue attributed to the creator's content during the payout period. At the end of each payout cycle, the platform calculates the revenue against each creator's content, applies the share percentage, and produces a payout record the creator can see before it is paid. Payments go via Stripe Connect for creators with bank accounts linked to the platform, or the payout record is exported for manual bank transfer for creators on invoice agreements. The creator dashboard shows earnings by content item and time period so creators can see what drives their revenue without contacting your team for reports.
Cost depends on the combination of models and features in scope. A focused SVOD build with Stripe billing and basic subscriber reporting is less than a full platform handling SVOD, AVOD with SSAI, TVOD, creator payouts, and a paywall. We scope the feature set during a discovery call and provide a fixed-cost proposal specific to what you are building. Most content monetisation platform builds for media companies land in a range of 10 to 14 weeks at a fixed price. We do not charge by the hour or revise the price after development starts.
Talk to us about your content monetisation platform.
Tell us which revenue models you run, what your current systems can't do, and where your finance team loses time. We'll scope the build and give you a fixed cost.
