Properties sitting on the market longer than they should because buyers won't book a viewing based on flat photos alone?
Running in-person viewings for buyers who turn up and immediately rule out the property for reasons a virtual tour would have resolved before they arrived?
Virtual Tour Software Development
Buyers and tenants are qualifying properties online before they agree to a viewing -- and if the only thing online is a set of static photos, they are qualifying your listing out before you have had a chance to make a case for it.
We build custom virtual tour software for real estate agencies and property developers who want buyers to walk through a property before they step through the door -- and for proptech companies building tour platforms as a product.
360-degree virtual tour platform with interactive navigation and hotspot annotations
Virtual staging overlay to show furnished versions of empty properties
Live guided virtual showing tools for agent-led remote viewings
Listing portal embedding and integration with your existing property website
RaftLabs builds custom virtual tour software for real estate agencies, property developers, hospitality businesses, and proptech companies. We develop 360-degree tour platforms with interactive hotspots, virtual staging overlays, floor plan navigation, live guided showing tools, and embedding for listing portals and property websites. Virtual tour software builds typically deliver in 8--14 weeks at a fixed cost.
360°Tour navigation
·VirtualStaging overlay
·FixedCost delivery
·8-14Week delivery
The viewing problem is a data problem
Buyers and tenants decide whether to physically visit a property based on what they can see online. Static photos show surface. They don't show room scale, spatial flow, how the light falls in the afternoon, or how the kitchen connects to the living area. A buyer who can walk through a 3D tour self-selects -- they arrive at the viewing already sold on the space, or they don't come at all, saving everyone's time.
A purpose-built virtual tour platform goes beyond a Matterport embed. It gives the agency control over the tour experience: branded hotspots with room dimensions and selling points, virtual furniture overlaid on empty units, live guided showings where an agent walks the buyer through specific areas from anywhere in the world, and analytics showing which buyers spent the most time in which rooms. The data from tour engagement is a lead qualification signal your CRM doesn't get from photos.
We build for real estate agencies creating a differentiated online listing experience, property developers selling off-plan with no physical show home, hospitality businesses and serviced apartments doing remote-first guest acquisition, and proptech companies building virtual tour platforms as a product to sell to agencies.
What we build
360-degree tour platform
Browser-based 360-degree tour player with no app download required for the viewer. Equirectangular panoramic image and video processing pipeline that converts raw 360 captures into optimised tour assets. Room-to-room navigation with dollhouse overview showing the full floor plan from above and the viewer's current position. Configurable navigation controls for mouse, keyboard, touch, and VR headset. Load performance optimised for mobile browsers -- adaptive image resolution based on connection speed so tours load fast even on 4G. White-labelled player with the agency's branding and domain rather than a third-party platform's watermark.
Interactive hotspots and annotations
Clickable hotspots placed within the 360 view that trigger information panels, room dimensions, material specifications, proximity data (nearest station, schools, amenities), and media attachments. Hotspot types configurable per room: dimension overlays for unfurnished properties, material and finish notes for new builds, appliance specifications for kitchens, planning consent notes for development sites. Hotspot content editable by the agent without a code deployment -- the agency can update room notes, dimensions, and attachments directly. Usage analytics showing which hotspots receive the most interactions, indicating what information buyers prioritise.
Virtual staging
AI-powered virtual staging that overlays photorealistic furniture and decor into photographs and 360-degree captures of empty rooms. Style selections covering contemporary, Scandinavian, traditional, and minimalist aesthetics to match the target buyer profile. Before-and-after toggle in the tour player so buyers can switch between the empty and staged views. Batch staging for developers launching multiple identical units simultaneously. The alternative to physical staging costs on every empty unit, or to presenting empty rooms that buyers struggle to visualise furnished.
Live guided virtual showings
Agent-controlled live tour mode where the agent navigates the 360 environment while the buyer follows from their own device. In-tour video or audio call between agent and buyer. Agent-controlled pointer for highlighting specific features. Screen annotation for drawing attention to details. Session recording for buyers who want to review the property again. Tour handoff where the agent starts a live session and transfers it to the buyer for self-guided exploration. Built for agencies who want to run international buyer viewings, preview days for off-plan sales, or out-of-hours showings without the cost of physically staffing them.
Floor plan integration
Interactive floor plan embedded alongside the 360 tour, showing the buyer's current room location as they navigate. Clickable floor plan rooms that teleport the viewer to that room in the 360 tour. Dimension overlay on the floor plan for room sizes and total area. 2D to 3D floor plan generation from architectural drawings or post-survey measurements. Floor plan export in standard formats for inclusion in brochure packs. Particularly useful for off-plan sales where no physical property exists to visit -- the floor plan and virtual tour together give the buyer a complete spatial understanding of a property that hasn't been built yet.
Listing portal embedding and analytics
Tour embed code for Rightmove, Zoopla, OnTheMarket, Property Finder, and any custom property website. Tour performance analytics: number of views, average session duration, room dwell time, hotspot engagement rate, and lead form submissions from within the tour. CRM integration to attribute enquiries to tour engagement and score leads by depth of tour interaction. Aggregate analytics across the portfolio showing which property types drive the most tour engagement. The reporting layer that connects tour activity to pipeline outcomes rather than treating virtual tours as a presentation feature with no measurable ROI.
Frequently asked questions
The most common 360 cameras used for property tours are the Ricoh Theta series, Insta360 Pro, and Matterport Pro -- each producing equirectangular images or video at varying resolutions and price points. Drone footage is used for exterior aerial captures and development site walkthroughs. Standard photography equipment is needed for virtual staging source images, which are flat photographs of empty rooms processed through the staging pipeline. We build the software platform, not the capture service -- so you either use an existing 360 photography supplier or we can recommend partners in your market. The platform we build accepts standard equirectangular image and video formats from any 360 camera.
Yes. Rightmove has a defined virtual tour embed specification that accepts an external tour URL -- the tour player loads in an iframe on the Rightmove listing page. Zoopla supports a similar integration for tour links. Property Finder supports tour embedding for GCC and UAE markets. The integration works by generating an embed code or a tour URL for each property listing, which is added to the portal listing either manually or via the portal's data feed API. We build the embed generation into the agent portal so the right code is available for each listing without a manual export process. The tour itself is hosted on your branded domain, not a third-party platform.
Virtual staging uses AI image generation to overlay photorealistic furniture, decor, and finishing into photographs and 360-degree captures of empty rooms. The output quality is high enough for buyer decision-making -- major agencies and developers use it as standard on new-build and vacant property marketing. Style options typically cover contemporary, Scandinavian, traditional, and minimalist aesthetics. The legal requirement is to label the image as virtually staged wherever it appears -- we build this disclosure into the tour player by default. Turnaround time for a batch of rooms is typically 24--48 hours once the source images are processed. It is substantially cheaper than physical staging and avoids the logistical cost of furnishing and de-furnishing vacant units.
The cost depends on whether you need a platform or a per-tour service. A platform -- the player, the agent management portal, hotspot tools, and analytics -- is a one-time build cost, typically in the range of $20,000 to $60,000 depending on the feature set. A build covering the core tour player, virtual staging integration, and portal embedding runs at the lower end of that range. Adding live guided showing tools, a full analytics dashboard, and CRM integration moves it higher. Hosting and storage for 360 assets is an ongoing cost based on the number of tours and traffic volume. We scope the build and give you a fixed cost before development starts -- no hourly billing.
Talk to us about your virtual tour software project.
Tell us the property types you are marketing, how tours would fit into your sales process, and whether you need a platform or a product. We'll scope it and give you a fixed cost.