Running loyalty on paper stamp cards with no customer data and no way to reach customers between visits?
Loyalty not integrated with online ordering so customers can't earn points on delivery orders?
Restaurant Loyalty Program Development
Custom loyalty programmes for restaurants, QSR chains, and casual dining -- visit points, spend points, mobile ordering with integrated earning, tier recognition, and campaigns that bring lapsed customers back.
We've shipped 6+ loyalty programmes for food service and hospitality operators. Restaurant loyalty has specific requirements: points must work across dine-in, takeaway, and delivery; mobile ordering must integrate with the same loyalty account; and re-engagement campaigns must reach customers who haven't visited in 30, 60, or 90 days.
Visit-based and spend-based points working across dine-in, takeaway, and online orders
Mobile app with integrated ordering and loyalty account in one place
Tier programme with table priority, free dishes, and birthday rewards for top customers
Re-engagement campaigns targeting lapsed customers at 30, 60, and 90 days inactive
RaftLabs builds custom loyalty programs for restaurants, QSR chains, and casual dining operators -- visit-based and spend-based points, mobile app ordering with integrated loyalty, tier programmes, birthday and anniversary rewards, and re-engagement campaigns for lapsed customers. We've shipped 6+ loyalty programmes for hospitality and food service operators. A custom restaurant loyalty programme is appropriate when your chain needs to own customer data, replace paper stamp cards, and integrate loyalty with online and delivery ordering. Most restaurant loyalty projects deliver in 12--14 weeks at a fixed cost.
100+Products shipped
·6+Loyalty programmes shipped
·FixedCost delivery
·12-14Week delivery cycles
Paper stamp cards give you a loyalty mechanic but no customer data.
A stamp card tells you nothing. You don't know who your most frequent customers are, how often they visit, what they order, or when they last came in. When a customer stops visiting, you have no way to reach them. A digital loyalty programme fixes that -- it captures customer identity at the first visit, builds a transaction record over time, and gives you the data to run targeted campaigns and re-engagement flows.
We've shipped loyalty programmes for food service operators who made the same transition. The challenge in restaurants isn't just digitising the stamp card -- it's integrating loyalty with online ordering so customers earn on every channel, building mobile ordering that doesn't require a separate app login, and creating tier mechanics that give your best customers a reason to keep coming back rather than trying a competitor.
The other common failure point is siloed loyalty. A customer earns points on dine-in but can't earn on delivery through your website or app. They see two separate accounts, get frustrated, and stop engaging with the programme. We build loyalty engines that unify all order channels into a single account from day one.
What we build
Visit and spend points engine
Points accumulation on every transaction -- dine-in, takeaway, and online orders -- with configurable earning modes. Visit-based earning credits a fixed points amount per qualifying visit regardless of spend. Spend-based earning credits points as a percentage of the order total. Both modes can run together: a base points credit per visit plus a spend multiplier for orders above a threshold. Bonus points for first visits, birthday month, and promotional periods. The earning engine that works at the till, on your app, and on your website without requiring staff to manually enter anything.
Mobile app with integrated ordering
A branded mobile app that combines ordering and loyalty in one account. Customers order ahead, earn points on every order, redeem rewards at checkout, and track their balance -- all without switching apps. Push notifications for order-ready alerts, points milestones, and limited-time offers. Digital loyalty card for dine-in and takeaway. Menu management synced with your kitchen system so the ordering app always reflects current availability. The mobile touchpoint that keeps your restaurant in front of customers between visits and makes earning feel automatic rather than something they have to remember to ask for.
Tier programme with escalating benefits
Multi-tier membership -- Silver, Gold, VIP, or your own naming -- with qualification based on visits, spend, or points earned within a rolling window. Tier benefits that go beyond discounts: table priority at peak times, complimentary dishes on milestone visits, dedicated service, and access to off-menu items for top-tier members. Automatic tier upgrade and downgrade with push notification. Tier progress visible in the app so customers know exactly how many more visits they need to move up. The tier structure that turns your most frequent customers into advocates rather than just regulars.
Birthday and anniversary rewards
Automated birthday reward: a free dish, a points bonus, or a percentage discount valid during the customer's birthday month. Anniversary reward: a personalised offer triggered on the customer's one-year or two-year loyalty membership anniversary. Both rewards delivered by push notification and email so the customer sees them before they visit. Expiry windows set short enough to drive action -- typically 30 days -- without frustrating customers who travel or have irregular visit patterns. The personalised touch that makes loyalty feel like a relationship rather than a transaction.
Online ordering loyalty integration
Points earning and redemption fully integrated with your online ordering platform -- your website, your app, and, where APIs allow, third-party delivery platforms. Order data from every channel syncs to the same loyalty account in real time. Customers see a single points balance regardless of how they order. Redemption applied at checkout as a discount before payment, with minimum order thresholds configurable by channel. Integration with your existing online ordering system or a new ordering module built alongside the loyalty engine. The channel unification that stops customers from asking why they can't earn on delivery orders.
Lapsed customer re-engagement campaigns
Automated campaigns triggered when a customer hasn't visited in 30, 60, or 90 days. Each campaign offers a specific incentive to return: a bonus points offer, a free item on their next visit, or a discount on their next online order. Campaign performance tracked by cohort: delivery rate, redemption rate, and revenue generated per re-engaged customer. Manual campaign tools for restaurant managers to run targeted promotions -- happy hour offers to evening visit segments, weekend promotions to weekday regulars. The re-engagement layer that makes lapsed customers a recoverable asset rather than lost revenue.
Frequently asked questions
Third-party delivery platforms like Uber Eats and DoorDash typically don't share customer identity data with restaurants, which makes automatic points crediting impossible for orders placed through those platforms. There are two approaches we use. First, we build a first-party ordering channel -- your own website and app -- where loyalty integration is complete and automatic. Customers who order direct earn points without any extra steps. Second, for customers who still order through third-party platforms, we can build a manual points claim flow where they submit an order receipt in the app to earn points. Most operators use both: push first-party ordering as the loyalty benefit, and offer manual claims as a fallback. We'll scope the right approach based on your current ordering channel mix.
Yes, multi-location support is a standard requirement for the restaurant loyalty programmes we build. A single loyalty account earns and redeems across all locations. Each location has its own POS integration so points credit automatically at the till at every branch. Reporting shows member activity, average spend, and visit frequency by location so you can compare performance across the chain and identify which locations have the strongest loyalty programme adoption. For franchise chains, we can configure location-level earning rates and rewards while maintaining a unified group-wide member account.
Visit-based points credit a fixed amount per qualifying visit regardless of order size -- for example, 10 points every time a customer comes in. Spend-based points credit a percentage of the order total -- for example, 1 point per dollar spent. Visit-based earning is simpler for staff to explain and for customers to understand, and it rewards frequency rather than spend size, which suits QSR and coffee shop models. Spend-based earning rewards higher-value customers proportionally, which suits casual dining where order totals vary significantly between tables. Most of the restaurant loyalty programmes we build use both: a base visit credit plus a spend multiplier for orders above a threshold. This rewards frequency and spend without requiring customers to do the maths.
A single-location or small chain loyalty programme covering digital stamp card replacement, visit and spend points, push notifications, and a basic member portal typically runs $15,000--$40,000. A multi-location programme with a branded mobile app including ordering, tier mechanics, birthday rewards, and re-engagement campaign tools typically runs $40,000--$100,000. Cost depends on the number of locations, POS integration complexity, whether you need a mobile app with ordering built in, and campaign management requirements. We scope every project before pricing -- contact us with your location count, current POS setup, and what you need loyalty to do.
Talk to us about your restaurant loyalty programme.
Tell us your location count, current POS setup, and whether you need mobile ordering integrated. We'll scope the right platform and give you a fixed cost.
