Email Automation Development

Reliable transactional email delivery for your product -- password resets, order confirmations, payment receipts, account change notifications, and system alerts. Proper SPF, DKIM, and DMARC configuration. Bounce handling, unsubscribe management, and delivery monitoring. The email infrastructure that ensures your product's transactional emails actually reach inboxes reliably.

Onboarding email sequences triggered by user sign-up and product actions -- welcome emails, feature introduction, activation nudges for users who haven't completed key steps, and success confirmation for users who reach activation milestones. Sequences that adapt to user behaviour: users who activate get advancement emails, users who don't get additional nudges. Consistent onboarding for every new user, regardless of whether a salesperson is following up.

Emails triggered by specific actions or inactions in your product -- upgrade prompts when users hit feature limits, re-engagement emails for users who haven't logged in for N days, upsell emails when usage patterns indicate readiness, and warning emails when an account reaches a threshold. The right email, triggered by what the user actually does, not by a generic time-based schedule.

Automated follow-up sequences for leads and prospects -- triggered by sign-ups, demo requests, or product usage signals. Drip sequences with day-offset delays, follow-up emails when no reply is received, and automatic sequence exit when the lead replies. CRM integration to update lead status based on email engagement and log automated communications.

Renewal reminder sequences triggered by subscription end dates, dunning sequences for failed payments, and win-back sequences for churned users. Payment failure handling that sends the right email at the right interval without aggressive over-communication. Automatic sequence exit when payment is recovered or subscription is renewed.

Scheduled emails that assemble data from your systems and deliver it to the right recipients -- weekly performance digests, daily exception reports, monthly usage summaries, and alert emails when metrics cross thresholds. We build the data pipeline that pulls from your database or APIs, formats the report, and delivers it on schedule. Reports that currently require a team member to assemble run automatically.

Proper DNS configuration (SPF, DKIM, DMARC), sending domain and IP setup, warm-up sequencing for new sending domains, bounce and complaint handling, and delivery monitoring with alerting. The foundation that ensures emails reach inboxes before any sequences are built on top.

Integration with your product to receive the events that trigger emails -- user actions, payment events, subscription changes, usage thresholds, and time-based schedules. Webhook receivers, event queue processing, and idempotency controls to prevent duplicate sends when events are delivered more than once.

Sequence definition, delay logic, branching based on user actions (opens, clicks, conversions), and exit conditions. Personalisation using data from your product and CRM -- user name, plan type, feature usage, company name, and any other data relevant to the email. Emails that feel personal because they're based on real data.

Delivery rate, open rate, click rate, conversion tracking, bounce tracking, and unsubscribe monitoring -- per sequence and per email. A dashboard that shows how each sequence is performing and where users are dropping out. The measurement layer that tells you whether the automation is working.