Beauty E-commerce Platform Development

Product catalogue built for beauty complexity: shade variants grouped under a single product listing, formula versions tracked over time, and ingredient lists stored per variant for regulatory display. Filter and search by shade family, finish, skin type, and coverage level so clients find products without scrolling through 40 shades. Bulk variant creation for shade launches -- add 30 new shades to an existing foundation line without 30 individual product entries. Low-stock alerts per variant so a popular shade running low triggers a restock action before it goes out of stock on the site. Discontinued variant handling: the shade is removed from sale but stays on the client's subscription history so the order record is accurate. The catalogue layer that handles beauty product complexity without workarounds.

Subscription model configured to the brand's replenishment logic: a serum on a 30-day cycle, a foundation on a 60-day cycle, and an SPF moisturiser on a 45-day cycle all managed under one subscription account. Pause, swap, and skip controls in the client account so the client manages their subscription without contacting support. Shade swap within a subscription -- the client updates their foundation shade and the next order ships the new shade, not the original. Pre-shipment notification sent five days before the order processes, with a link to make changes, pause, or cancel. Failed payment handling with automatic retry and an SMS prompt to update the card before the order is cancelled. Subscription analytics: active subscriber count, churn rate by product category, and pause-to-cancel conversion rate.

Shade-matching quiz that takes the client through a structured set of questions -- undertone, coverage preference, skin type, and finish -- and returns a ranked product recommendation with the top three shades and the reasoning behind each. Photo-based shade matching using the device camera: the client holds their wrist or inner arm to the camera and the tool maps the result to the closest foundation shade in the catalogue. Skin-type diagnostic that recommends a routine -- cleanser, treatment, and moisturiser -- based on the client's answers, with cross-sell into the subscription model from the recommendation result. All recommendation logic is managed in the admin panel so the brand team can update product mappings and quiz logic without a code change. Recommendation history stored to the client account so returning clients see what they were recommended before.

Loyalty programme integrated at the checkout layer, not as a separate app. Points earn on every purchase, calculated in real time and added to the client account before the order confirmation is sent. Tiered loyalty levels -- for example, member, devotee, and icon -- with different earn rates and exclusive product access per tier. Points redemption at checkout as a discount against the order total, with a minimum redemption threshold and a maximum redemption percentage to protect margin. Bonus points events: double points on new product launches, birthday month multiplier, and bonus points for leaving a verified review. Loyalty balance visible in the client account and surfaced in the cart at checkout so the client knows before they pay how much they can redeem. No reconciliation job -- the balance is always current.

Affiliate and influencer programme management without a separate platform. Each affiliate gets a unique tracking link and a discount code that applies automatically at the client's checkout. Commission configured per affiliate or per product category: a founding influencer on a higher rate, a standard affiliate on the base rate, and a wholesale partner on a different structure -- all tracked in the same system. Real-time commission dashboard for each affiliate showing clicks, orders, revenue, and earned commission. Automated payout on a monthly cycle via bank transfer or PayPal, with commission held for orders within the return window. Fraud detection rules: order from the same email address as the affiliate account, self-referral detection, and order velocity alerts for abnormal patterns. The affiliate layer that removes the need for a separate influencer management tool.

Centralised inventory across all selling channels: the brand's own e-commerce site, a wholesale portal for stockists, and any retail pop-up or event sales. Single inventory record per variant so a foundation shade selling out in one channel is reflected across all channels immediately. Wholesale order management for stockist accounts: minimum order quantities, tiered wholesale pricing by order volume, and invoice generation with net payment terms. Order management dashboard with fulfilment status, carrier tracking integration, and exception alerts for orders overdue at the warehouse. Returns management: client initiates return in their account, receives a return label, and the variant inventory is restocked on confirmation of receipt. The inventory layer that keeps one record of truth across every channel the brand sells through.