• Your support team spends the majority of their time answering "where is my order?" and return policy questions that could be handled without a human?

  • Product search returns category pages rather than helping the customer find the specific item they need, losing the sale to a competitor who made it easier?

  • Customer service is unavailable outside business hours, leaving purchase-intent visitors with no help at the moment they're most likely to buy?

AI Chatbot for E-commerce

Custom AI chatbots for e-commerce -- shopping assistants, order and returns bots, FAQ automation, and live chat handoff built to reduce support cost and convert more browsers into buyers.

We've shipped 100+ products and understand where chatbots move the needle in e-commerce and where they create friction. A generic chatbot widget answers nothing well. A purpose-built e-commerce bot is trained on your catalogue, your policies, and your OMS data -- and knows when to hand off to a human agent.

  • AI shopping assistant for natural language product discovery, filtering, and add-to-cart from conversation

  • Order tracking bot connected to your OMS or Shopify with proactive shipping update messages

  • Returns and refund automation with eligibility checking, label generation, and OMS trigger

  • Human handoff to Gorgias, Zendesk, Freshdesk, or Intercom with full conversation history passed to the agent

RaftLabs builds AI chatbots for e-commerce brands -- natural language shopping assistants that help customers find and buy products, order tracking and status bots connected to your OMS or Shopify, returns and refund automation, product Q&A and FAQ handling from your knowledge base, post-purchase engagement flows, and human handoff integrations with Gorgias, Zendesk, Freshdesk, and Intercom. Most e-commerce chatbot projects deliver in 8--12 weeks at a fixed cost.

Vodafone
Aldi
Nike
Microsoft
Heineken
Cisco
Calorgas
Energia Rewards
GE
Bank of America
T-Mobile
Valero
Techstars
East Ventures
100+Products shipped
ShopifyAnd Gorgias integrations
FixedCost delivery
8-12Week delivery

Most e-commerce support volume is predictable, repeatable, and doesn't need a human to handle it.

Order status queries, return policy questions, product specification questions, shipping timeframe queries -- these account for the majority of support tickets in most e-commerce businesses. They're answerable from data your store already has: your OMS, your product catalogue, your policy documents. An AI chatbot that has access to those sources handles the routine volume automatically, freeing your support team for the queries that actually need human judgement.

The same infrastructure that handles support also handles discovery. A shopping assistant that understands "show me waterproof hiking boots under $150 in size 10" and returns a filtered, personalised set of results is a sales tool, not just a support tool. We build both functions in the same system so the chatbot is useful from the first interaction -- whether the customer is trying to find something to buy or get help with something they've already bought.

What we build

AI shopping assistant

Natural language product discovery: a customer types "waterproof hiking boots under $150 in size 10" and the chatbot returns a filtered, ranked set of matching products with images, prices, and an add-to-cart button -- all without leaving the chat window. Conversational filtering and sorting: "show me only the ones in black" or "sort by best reviews" work as follow-up messages. Side-by-side product comparison on request. The assistant can initiate checkout, apply discount codes, and surface current promotions. Works on web and mobile, and can be embedded in any page on your storefront without requiring a new platform.

Order status and tracking bot

A customer types their order number or the email address they ordered with -- the bot retrieves live status from your OMS or directly from the Shopify Orders API and responds with the current status, carrier, tracking number, and estimated delivery date. Proactive outbound messages for key shipping events: order confirmed, dispatched, out for delivery, delivered. Delivery exception handling: if a parcel is delayed or shows a failed delivery attempt, the bot notifies the customer and offers options. Re-delivery scheduling integrated with your carrier API where supported. The bot that handles tracking queries at 2am without a support agent.

Returns and refunds automation

A customer initiates a return through the chatbot. The bot checks return eligibility against your policy rules -- purchase date, product category, return window, condition requirements -- and tells the customer immediately whether the item qualifies. If it does, the bot generates a return shipping label, sends it to the customer's email, and creates the return record in your OMS. It handles the main edge cases: damaged items received, wrong item delivered, change of mind returns with restocking fees. Refund or exchange trigger is sent to your OMS automatically on return receipt confirmation. Reduces returns handling time and removes the back-and-forth from the process entirely.

Product Q&A and FAQ automation

The bot answers product-specific questions from your catalogue and spec sheets: "is this pan dishwasher safe?", "does this jacket come in XL?", "what is the weight limit on this chair?" It pulls answers from structured product data and, where specs are in documents or PDFs, from a parsed knowledge base. It also answers shipping, payment, and policy FAQs -- delivery timeframes by region, payment methods accepted, gift wrapping availability -- from a knowledge base built from your existing help centre content. When confidence is low or the query falls outside the knowledge base, the bot acknowledges the gap and escalates to a human agent rather than generating a wrong answer.

Post-purchase engagement

Review request sent at the right moment after delivery -- not immediately on dispatch, but after the customer has had time to use the product. Reorder prompt for consumable products -- the bot tracks purchase date and sends a reorder reminder at the predicted replenishment point for products like supplements, coffee, or skincare. A check-in message for higher-value purchases: "how are you getting on with your new espresso machine?" with a link to setup guides. Loyalty points balance and tier progress queries handled in chat. These flows run on triggers rather than a fixed schedule, so the timing is based on actual delivery and usage signals rather than generic timers.

Human handoff and live chat integration

The bot handles routine queries automatically. When a customer is frustrated (detected via sentiment signals in message content), the query is outside the bot's knowledge, or the bot's confidence score falls below a defined threshold, the conversation is transferred to a human agent. The full conversation history is passed to the agent so they can read the entire exchange before responding -- no customer has to repeat themselves. We build integrations with Gorgias, Zendesk, Freshdesk, and Intercom so the handoff lands in whatever queue your team already works from. Handoff rules are configurable: you decide which query types always go to a human and which the bot is trusted to handle independently.

Frequently asked questions

We integrate with the Shopify Admin API to query order data in real time. When a customer provides their order number or email, the bot retrieves the current order status, fulfilment status, tracking number, and carrier directly from Shopify and formats the response in the chat window. For stores using a third-party OMS -- NetSuite, Brightpearl, Linnworks, or similar -- we connect to the OMS API instead, or to both Shopify and the OMS depending on where fulfilment data lives. The connection is read-only for order queries; write operations (like return creation) use the OMS API with appropriate authentication and audit logging.

We define handoff triggers during the build based on your specific support setup. Hard triggers are queries the bot is never trusted to handle alone -- payment disputes, fraud reports, and complaint escalations always go to a human. Soft triggers are confidence-based: if the bot's answer confidence falls below a threshold we set during training (typically around 0.7 on a 0--1 scale), it acknowledges the limit and transfers rather than guessing. Sentiment triggers detect frustration signals in message content and escalate regardless of query type. You can adjust all three trigger categories without a code change after launch, so you can tighten or loosen the handoff rules as you learn where the bot performs well in your specific context.

Yes. The underlying language model supports multilingual input and output, so a customer who writes in French, Spanish, German, or Portuguese will receive a response in the same language without any configuration per language. For product and policy Q&A, the accuracy of answers in languages other than English depends on whether your knowledge base content exists in those languages. We typically recommend maintaining your knowledge base in English and using translation at the retrieval layer for languages where you have significant customer volume, then verifying answer quality with a native speaker during QA before enabling those languages in production.

A chatbot covering order status queries, FAQ automation, and human handoff to your existing helpdesk typically runs $15,000--$35,000 and delivers in 8--10 weeks. Adding a full AI shopping assistant with natural language product discovery and add-to-cart functionality, returns automation, and post-purchase engagement flows typically runs $35,000--$80,000 and delivers in 10--12 weeks. Cost depends on the number of integrations (OMS, helpdesk, email platform), your catalogue size, the complexity of your return policies, and whether you need multilingual support. We scope every project before pricing -- contact us with your platform, your current support ticket volume, and the queries you most want the bot to handle.

Talk to us about your AI chatbot project.

Tell us your platform, your current support ticket volume, and the queries you most want to automate. We'll scope the right bot and give you a fixed cost.