Custom software for online retailers, DTC brands, marketplace operators, and subscription commerce companies who need functionality that Shopify, WooCommerce, or Magento cannot produce without years of workarounds.
We build the platform layer under your commerce operation -- from headless storefronts and multi-vendor marketplaces to subscription billing engines and B2B wholesale portals that handle your actual pricing and ordering rules.
Headless e-commerce platforms built on your catalogue, pricing, and fulfilment logic
Multi-vendor marketplace software with seller onboarding, commission management, and payout automation
Subscription commerce platforms with recurring billing, subscriber management, and churn reduction tools
B2B wholesale portals with customer-specific pricing, credit terms, and order approval workflows
Summary
RaftLabs builds custom digital commerce software for online retailers, DTC brands, marketplace operators, and subscription commerce companies. We develop headless e-commerce platforms, multi-vendor marketplaces, subscription commerce platforms with recurring billing, B2B wholesale portals, product catalogue and inventory management systems, order management systems, and AI-powered e-commerce features. Most digital commerce projects ship in 12--14 weeks at a fixed cost.
100+Products shipped
·24+Industries served
·FixedCost delivery
·12-14Week delivery cycles
When off-the-shelf platforms become the bottleneck
Standard e-commerce platforms handle standard commerce. When your catalogue has complex configurations, your pricing is customer-specific, or your business model involves multiple sellers and a commission structure, the platform becomes the constraint rather than the solution.
Most of the digital commerce projects we take on start the same way: a retailer or operator has extended Shopify or WooCommerce as far as it will go and hit a wall. The plugin stack is brittle, the checkout is slow, and the B2B or marketplace requirements the business needs are impossible to deliver without a rebuild.
We build the commerce platform that fits the actual business model -- headless storefronts for performance and flexibility, marketplaces that manage multiple sellers, subscription engines that handle the billing complexity, and B2B portals that enforce your customer-specific pricing rules without manual intervention.
What we build
Headless e-commerce platforms
Headless commerce architecture separating the storefront from the backend. React or Next.js storefronts connected to a commerce API layer for product data, pricing, inventory, and checkout. Faster page loads, full design freedom, and the ability to run the same catalogue across web, mobile, and in-store touchpoints from a single backend. Built for retailers who need performance, complex product logic, or a storefront design that a standard Shopify theme cannot deliver. Integration with existing ERP, inventory, and fulfilment systems.
Multi-vendor marketplace software
Marketplace platforms for brands operating a multi-vendor model: seller onboarding and verification, product listing management, commission and fee configuration, order routing to the correct seller, and automated payout processing. Seller dashboards with sales reporting, order management, and dispute handling. Buyer-facing search, filtering, and comparison across seller inventories. Built for operators running a curated marketplace, a platform business, or a wholesale directory -- not a generic two-sided marketplace template.
Subscription commerce platforms
Subscription commerce platforms for brands selling recurring physical products, digital access, or service subscriptions. Recurring billing with configurable frequency, pause, and skip mechanics. Subscriber management with plan changes, upgrade and downgrade flows, and cancellation handling. Churn reduction tools: exit survey, pause offer, and win-back campaign hooks. Integration with your fulfilment and warehouse system for subscription box shipments. Subscriber analytics showing active subscriber count, churn rate, and LTV by plan.
B2B wholesale portals
Wholesale portals for brands selling to retail buyers, trade accounts, or business customers under specific pricing agreements. Customer-specific pricing by account, tier, or negotiated agreement -- not a single published price. Minimum order quantities, order approval workflows for large orders, credit term management with invoice payment options, and order history for reordering. Sales rep visibility into assigned accounts and order activity. The B2B portal that handles the ordering rules your business actually operates on, not a Shopify B2B plugin that approximates them.
Product catalogue and inventory management
Product catalogue management for complex inventories: variant management across size, colour, material, and configuration; bundle and kit assembly; product attribute management for filtering; and digital asset management for product images. Inventory management with multi-location stock tracking, purchase order management, reorder point automation, and supplier integration. Real-time inventory sync across sales channels to prevent overselling. For retailers managing thousands of SKUs across multiple warehouses and sales channels.
AI-powered e-commerce features
AI features built into your commerce stack: personalised product recommendations using purchase history and browsing behaviour; dynamic pricing that adjusts based on inventory levels, demand signals, and competitor data; AI-powered search with semantic understanding of customer queries; predictive restock alerts based on sales velocity; and customer LTV scoring to identify high-value segments for loyalty investment. These features connect to your existing commerce data rather than requiring a separate analytics platform.
Frequently asked questions
Custom software is the right choice when your business model has requirements the platform cannot support without a fragile plugin stack. Common triggers: you operate a multi-vendor marketplace where seller management and commission logic live in a spreadsheet; your B2B pricing involves customer-specific agreements that require manual quote management; your subscription model needs billing flexibility -- pauses, skips, mid-cycle plan changes -- that Shopify subscriptions can't handle; or your product catalogue is complex enough that variant management is causing SKU errors and overselling. If a platform configuration would work, we'll tell you -- custom development carries ongoing maintenance cost that platforms absorb for you.
Yes. Most digital commerce projects involve integrating with existing operational systems rather than replacing everything at once. We integrate with major ERP systems (SAP, Microsoft Dynamics, NetSuite), warehouse management systems, 3PL APIs, and accounting platforms (Xero, QuickBooks). We've also integrated custom commerce backends with Shopify and WooCommerce, so existing storefronts can sit on top of a more capable backend. The integration scope is defined during discovery because it's usually the most complex part of a commerce build and needs to be right-sized before development starts.
A multi-vendor marketplace has four distinct system layers: seller management (onboarding, verification, product listing controls, and policy enforcement); catalogue management (unified product data across sellers with consistent taxonomy); order management (routing orders to the correct seller, tracking fulfilment, and handling returns across vendors); and financial management (commission calculation, payout scheduling, and tax handling for each seller). We scope which layers you need and which can be handled by existing tools. For early-stage marketplaces, we build the core seller and order management layer first and add sophistication as the business scales.
Cost depends on the scope of what you're building. A headless storefront replacing a Shopify theme, connected to your existing commerce backend, typically runs $25,000--$60,000. A subscription commerce platform with recurring billing, subscriber management, and churn tools typically runs $40,000--$90,000. A multi-vendor marketplace with full seller management, order routing, and payout automation is typically $80,000--$200,000 depending on complexity. We scope and price every project before development starts -- contact us with your business model and we'll give you a fixed cost with a clear scope.
Digital commerce software by product
E-commerce App Development -- iOS and Android shopping apps, PWAs, B2B ordering apps, headless mobile layer
