Custom Ecommerce Platform Development

Product hierarchy built around your actual inventory model rather than a generic attribute system. Unlimited attribute types and option dimensions mean a configurable product can carry every combination your range requires without the variant limits that Shopify and WooCommerce impose. Bundle and kit product types where the bundle SKU tracks its own stock independently from the component SKUs, allowing you to sell components individually and as part of a kit without overselling either. Digital and physical product types handled in the same catalogue with fulfilment rules that differ by type. Product relationships configured for upsell and cross-sell recommendations at the product and category level. Category tree and faceted navigation built around your specific catalogue taxonomy, not a generic attribute filter that requires the customer to understand your internal naming conventions.

Checkout flow designed around your specific conversion goals rather than a platform default. Address validation at the point of entry with real-time postcode lookup. Tax calculation by jurisdiction using your configured rules -- VAT by destination country, state sales tax with product-category exemptions, or B2B tax-exempt handling for verified business accounts. Shipping rate calculation pulling live rates from your carrier accounts rather than flat rates or table rates that diverge from actual carrier costs. Payment method mix including card, buy-now-pay-later via Klarna or Afterpay, and bank transfer for B2B orders above a configured threshold. Promotion and discount code application with stacking rules. Guest checkout and account checkout with saved payment methods and address book. The checkout logic is first-class application code -- not a plugin -- so your tax, shipping, and payment rules can change without touching an integration layer.

Order capture from all sales channels -- storefront, phone, and any connected marketplace or wholesale portal -- into a single management view without manual consolidation. Warehouse allocation rules that assign each order to the correct fulfilment location based on stock availability, proximity to the delivery address, and your configured priority rules. Pick ticket generation for the warehouse team with barcode scanning support for confirmation at pick and pack. Partial fulfilment and split shipment handling for orders where items ship from more than one location or where backordered items ship when stock arrives. Carrier label generation from integrated carrier accounts with rate selection at packing. Delivery tracking status updates pushed to customers and visible in the admin without a separate tracking portal login. Returns and refund workflow with reason capture, inspection status, and stock adjustment on confirmed return.

Promotion logic built as configurable rules rather than hardcoded discount types. Percentage and fixed-amount discount codes with usage limits per code and per customer. Automatic promotions triggered by cart value thresholds, specific products or categories, or customer group membership -- applied at cart without requiring a code. Tiered pricing by order quantity, so a buyer purchasing above a threshold quantity sees a lower unit price without the sales team needing to intervene. Customer group-specific price lists for B2B accounts, loyalty tiers, or trade customers who receive different pricing from the public storefront. Promotion stacking rules and exclusion logic that prevent promotions from combining in ways that collapse margin beyond your configured floor. Scheduled pricing for sale events and promotional windows with start and end times the merchandising team sets without a deployment.

Customer registration and login with email verification and optional social login. Order history with one-click reorder that adds previous order items to the cart with current pricing applied. Saved addresses and payment methods for returning customers who expect checkout to be fast. Wishlist and saved items list for products the customer wants to track without purchasing immediately. Customer group assignment for loyalty tier management and B2B account pricing -- a customer's group determines the price list they see and the promotions they qualify for. Email and notification preference management so customers control what communications they receive and the unsubscribe path is clear. Customer record in the admin consolidates order history, group membership, contact information, and any notes the customer service team adds.

Product and catalogue management interface that the merchandising and catalogue team operates without developer involvement -- adding products, updating attributes, managing images, and publishing to the storefront are all admin actions, not deployments. Inventory adjustment and stock level management for corrections, write-offs, and manual overrides when the system needs to reconcile with a physical count. Order management and fulfilment actions for the operations team -- searching orders, updating fulfilment status, processing returns, and issuing refunds. Promotion and discount code management with the ability to create, schedule, pause, and expire promotions without code changes. Content management for banners, featured product slots, and homepage merchandising that the marketing team updates on their own schedule. Revenue, order volume, and catalogue performance reporting with the filters and date ranges the business team actually uses for trading decisions.