• Building on a white-label PFM tool that covers the basic categorisation and budgeting but can't support the specific user journeys, data sources, or monetisation model that differentiate your product?

  • Financial institution with access to rich transaction data from its own customers but no way to surface that data as actionable financial insights within the existing mobile banking experience?

Personal Finance App Development

Generic personal finance apps cover broad budgeting and spending tracking for a general consumer audience. Custom becomes the right choice when the financial product or the target audience has specific needs -- an employer financial wellbeing benefit, a bank's money management feature built on top of its existing account data, or a fintech whose personal finance tool is differentiated by a specific data source, a credit model, or a user journey that a white-label tool can't replicate.

We build personal finance apps for fintech startups creating a standalone money management product, for financial institutions adding PFM features to their digital banking app, and for employers offering a financial wellbeing benefit to their workforce.

  • Open banking account aggregation connecting to 50+ UK banks and European institutions through a regulated FCA-authorised AISP connection

  • Transaction categorisation with custom category taxonomy, merchant enrichment, and user correction of automated categories

  • Budgeting and savings goal tools with spending alerts, progress tracking, and automated savings rules

  • iOS and Android native apps with biometric authentication, push notifications, and offline data access

RaftLabs builds custom personal finance apps for fintech companies, financial institutions, and employers who need open banking account aggregation, transaction categorisation, budgeting tools, savings goal tracking, spending analytics, and credit score monitoring on iOS and Android. Most personal finance app projects deliver in 10 to 16 weeks at a fixed, agreed cost.

Vodafone
Aldi
Nike
Microsoft
Heineken
Cisco
Calorgas
Energia Rewards
GE
Bank of America
T-Mobile
Valero
Techstars
East Ventures
100+Software products shipped
FixedCost delivery
10-16Week delivery cycles
iOS + AndroidNative delivery from a single codebase

When personal finance needs to be built for a specific audience, not a generic one

Personal finance apps face a design tension that generic tools don't resolve well. The features that help a 22-year-old track their discretionary spending are different from the features that help a 45-year-old assess their retirement readiness, and both are different from the features that help a small business owner separate personal and business spending. A white-label PFM tool designed for the broadest possible audience compromises on specificity for all of them. A custom personal finance product can be designed around the financial behaviours and goals of a specific audience, with the data sources, the categorisation logic, and the user journey built for that audience rather than for everyone.

We build personal finance apps for fintech companies whose product is differentiated by a specific user journey or data model, for banks and building societies adding money management features to their existing digital banking product using their own account data, for credit unions building a financial wellbeing tool for their member base, and for employers offering a financial health benefit as part of their employee value proposition. The open banking data model, the categorisation taxonomy, and the savings and budgeting mechanics are specified during discovery before development begins.

What we build

Open banking account aggregation

Open banking connection through a regulated FCA-authorised AISP, giving users the ability to connect accounts from 50+ UK banks and major European institutions to the app in a few steps without sharing their banking credentials. Account connection flow designed to minimise drop-off at the consent step -- the bank selection, the redirect to the bank's SCA authentication, and the return to the app -- with the connection confirmed and the first data pull initiated immediately after consent. Transaction data retrieval pulling the transaction history, the current balance, and the account details from each connected account, with the data normalised across the different account types and bank data formats into a consistent data model within the app. Multi-account view showing the user's balances and recent transactions across all connected accounts in a single view, with the total across all accounts and the change from the previous period shown at the portfolio level. Consent management displaying each active account connection to the user with the permission scope, the expiry date, and the option to disconnect, in compliance with the Open Banking Standard's consent management requirements.

Transaction categorisation and merchant enrichment

Automated transaction categorisation applying the category taxonomy to each incoming transaction using the transaction description, the merchant identifier, and any available merchant category code to assign each transaction to the correct category without user input. Custom category taxonomy defined for the target audience -- the categories that are meaningful for the specific user group, not a generic taxonomy that creates categories most users never use. Merchant enrichment cleaning and enriching the raw transaction description -- replacing payment reference strings like "VIS4822 AMZN" with "Amazon" -- and adding the merchant's logo for display in the transaction history. User category correction allowing users to reassign a transaction to a different category from the assigned one, with the correction stored and applied to future transactions from the same merchant. Recurring transaction identification flagging transactions that appear at the same amount and frequency -- subscriptions, direct debits, and regular transfers -- separately from one-off spending so the user can see their committed expenditure alongside their discretionary spending.

Budgeting and spending controls

Budget setup allowing users to set a monthly spending limit for each category -- the dining budget, the entertainment budget, the transport budget -- with the budget configured in the app and the spending tracked against it in real time as transactions are categorised. Budget progress display showing each category budget alongside the amount spent to date and the amount remaining, with a visual indicator of the pace of spending relative to the point in the month to identify categories where spending is tracking ahead of the budget. Spending alert configuration allowing users to set alerts at a configured percentage of the budget -- notify me when I have spent 80% of my dining budget -- with push notifications sent to the device when the threshold is reached. Merchant-level spending tracking showing the user their total spending with each merchant over the selected period, so they can see their cumulative spend at a subscription service, a supermarket, or a delivery platform without adding it up from individual transactions. Year-on-year comparison showing the user how their spending in each category compares to the same period in the previous year, identifying whether costs are increasing, decreasing, or stable across each area of their spending.

Savings goals and automation

Savings goal creation allowing users to set a savings target -- a holiday, a house deposit, a car, an emergency fund -- with the target amount and the target date entered, and the monthly saving required to reach the target calculated automatically. Goal progress tracking showing the current balance accumulated towards each goal, the percentage of the target reached, and the months remaining to the target date given the current monthly contribution rate. Automated savings rules transferring a configured amount to the savings goal at a configured frequency -- weekly, fortnightly, or monthly -- reducing the reliance on the user remembering to save manually and increasing the consistency of saving behaviour. Round-up savings collecting the round-up from each transaction to the nearest pound and accumulating the round-ups towards a savings goal, with the accumulated round-ups shown to the user as a savings behaviour they are doing passively. Goal adjustment allowing users to modify the target amount, the target date, or the monthly contribution as their financial circumstances change, with the revised plan recalculated and the impact on the target date shown immediately.

Spending analytics and financial insights

Spending breakdown presenting the user's spending for the selected period as a category breakdown -- the proportion of total spending in each category, the category total, and the change from the previous period -- giving the user a view of where their money goes without requiring them to add up individual transactions. Income and expenditure summary showing the user's total income and total spending for each month, the net surplus or deficit, and the trend over the previous twelve months to identify whether their financial position is improving or deteriorating. Merchant insights showing the user their top spending merchants ranked by total spend over the period, so they can identify the businesses that account for the most money leaving their account. Financial health score synthesising the user's account balance trend, the savings rate, the spending relative to income, and any credit commitments into a simple indicator of financial health, with the component factors shown so the user understands what drives the score. Personalised insights surfacing specific observations from the user's financial data -- a subscription price increase, a higher-than-usual grocery spend this month, a bill that is due based on the previous month's pattern -- as timely nudges rather than requiring the user to analyse the data themselves.

Credit score and debt management

Credit score display showing the user their current credit score from a credit reference agency -- Experian, Equifax, or TransUnion -- updated at the configured frequency, with the score history shown over time and the factors currently affecting the score explained in plain language. Credit improvement recommendations showing the actions the user can take to improve their score -- reducing their credit utilisation, registering on the electoral roll, correcting errors on the credit file -- with each recommendation linked to the relevant action or resource. Debt overview aggregating the user's credit commitments visible through open banking -- credit card balances, loan repayments, and BNPL instalments -- into a single view with the total outstanding balance, the minimum monthly payments, and the estimated time to pay off each commitment at the current repayment rate. Debt payoff planning allowing the user to model different repayment strategies -- paying off the highest-rate debt first, splitting extra payments equally across all debts -- and showing the impact on total interest paid and the payoff timeline. Credit report access providing the user with a summary of the negative markers on their credit report -- late payments, defaults, CCJs -- and the date on which each marker will expire from the credit file.

Frequently asked questions

The open banking connection uses a regulated FCA-authorised AISP -- Plaid, TrueLayer, Yapily, or a similar provider -- which gives access to 50+ UK banks and building societies and the major European banks where the product is available in Europe. The specific coverage depends on the provider selected during discovery based on the product's target market and the provider's bank coverage in that market. The connection is through the bank's open banking API under the PSD2 consent framework, not through screen scraping, so the connection is stable and maintained by the bank rather than dependent on the bank's website remaining unchanged.

Both. As a standalone product, the app has its own user accounts, authentication, and data model. As an embedded feature within an existing product, the PFM functionality is integrated into the existing app's user session and the open banking data supplements the existing account data the user already has in the app. For financial institutions adding money management to an existing digital banking app, the categorisation and budgeting features typically work against the institution's own account data without requiring a separate open banking connection, with the external account aggregation added as an optional feature for users who want a whole-of-wallet view.

Accessing customer account data through open banking requires FCA authorisation as an Account Information Service Provider or a contract with an FCA-authorised AISP. We don't provide the regulatory authorisation, but we build the technical infrastructure required for an authorised AISP -- the consent management flow, the data minimisation controls, the data retention policies, and the customer-facing consent dashboard -- to the Open Banking Standard's technical specifications. For businesses that are not FCA-authorised, we integrate with an authorised AISP provider rather than building the regulated connectivity layer.

A personal finance app covering open banking aggregation, automated categorisation, budget tracking, and spending analytics on iOS and Android typically runs $40,000 to $80,000. Adding savings goals, credit score integration, debt management tools, and financial insights features typically brings the total to $70,000 to $130,000. Fixed cost agreed before development starts.

Related fintech software

Talk to us about your personal finance app project.

Tell us your target audience, the data sources you want to connect, and what financial behaviours the app needs to support. We'll scope a personal finance product built around the specific user journey you have in mind.