Spending weeks on video production for content that could be generated in hours?
Need training videos, product demos, or marketing content at a volume traditional production can't support?
AI Video Generation
Video is the highest-engagement content format -- and historically the most expensive to produce at scale. AI video generation changes that trade-off: product demos, training content, marketing creative, and personalised video can now be produced faster and at lower cost than traditional production.
We integrate AI video generation into your products and content workflows -- selecting the right model, building the generation pipeline, implementing quality controls, and connecting output to your publishing and distribution systems.
Sora, Runway, Kling, Pika, and HeyGen depending on your use case
Text-to-video, image-to-video, and video editing automation pipelines
AI avatar and talking head video for training and product content
Batch generation for high-volume personalised video production
RaftLabs integrates AI video generation (Sora, Runway, Kling, Pika, HeyGen) into products and content workflows for marketing creative, training content, product demos, and personalised video at scale. We handle model selection, text-to-video and image-to-video pipelines, AI avatar and talking head generation for consistent presenter video, batch production for high-volume use cases, quality review workflows, and integration with CMS and video distribution platforms. We build both user-facing video generation features and internal production automation systems.
Video production at the speed of content
The gap between the video content you want and the video content you can produce has always been a production resource constraint. AI video generation closes that gap for a growing set of use cases.
We build the generation pipeline, quality controls, and system integrations -- not just the API call.
What we build
AI avatar and training video
Consistent presenter video without filming. Train an AI avatar on a real presenter once; generate new videos from script alone. Training content, product walkthroughs, process documentation, and internal communications produced in hours rather than weeks. When the process changes, update the script and regenerate -- no reshooting. Supports multiple languages from a single avatar, using AI dubbing that maintains lip sync. Integrates with your LMS or internal knowledge base for direct content delivery.
Marketing creative generation
Short-form video creative for ads, social, and campaigns. Text-to-video for scene generation, image-to-video for animating product photography, and video editing automation for resizing and reformatting existing footage for new placements. Brand-consistent output from style-guided generation. Integration with your DAM and publishing workflows. Produces the volume of creative variations that A/B testing requires without proportional production cost.
Personalised video at scale
Video personalised per recipient: name, company, specific product or offer. Variable injection into an avatar script generates a unique video per contact. Use cases: personalised sales outreach (significantly higher reply rates than text email), customer onboarding videos, renewal and upsell communications referencing the customer's actual usage. CRM integration to pull personalisation variables. Delivery via email or personalised landing pages. Quality review before sending.
Product demo automation
Automated product demo video generation from screen recordings and narration scripts. New feature releases trigger automatic demo updates rather than waiting for production schedules. Interactive product tour video for onboarding. Demo videos localised for different markets by swapping narration. Integration with your release pipeline for automatic demo generation when new versions ship.
User-facing video generation
AI video generation embedded in your product: social content creation tools, avatar video features for user profiles or presentations, AI-powered video editors, and personalisation features that generate custom video for end users. Generation integrated into your UI with appropriate rate limiting, storage, and quality controls. Works with your authentication system and content moderation requirements.
Quality control and review pipelines
Production-grade quality infrastructure for AI video: automated artifact detection, lip sync accuracy scoring, audio-video alignment checking, human review queues for flagged outputs, and approval workflows before distribution. Regeneration triggers when output quality falls below threshold. Audit logging for content decisions. Built for the quality standard your use case requires -- tighter controls for customer-facing content, lighter-touch for internal production.
Video content at scale?
Tell us the content type, volume, and quality requirements. We'll design the right generation pipeline.
Related services
AI Image Generation -- image generation for product and marketing content
Generative AI Integration -- broader generative AI integration
Custom AI Development -- end-to-end AI product development
AI Orchestration -- orchestration for multi-step AI production pipelines
Generative AI Consulting -- model selection and AI architecture strategy
Frequently asked questions
Sora (OpenAI): high quality, strong temporal consistency, API access. Best for cinematic marketing content. Runway Gen-3: strong creative quality, image-to-video, available via API. Best for artistic and editorial video. Kling (Kuaishou): strong motion quality, cost-competitive. Pika: user-friendly, good for short social formats. HeyGen: specialised for talking head / avatar video -- best-in-class for training content and personalised video with a consistent AI presenter. Synthesia: similar to HeyGen for corporate training and L&D. We recommend based on your content type, quality requirements, volume, and whether you need talking head video or generative scene video.
AI video generation is production-ready for: talking head / presenter video with a consistent AI avatar (training videos, product walkthroughs, executive communications at scale), short-form social and marketing creative (15-30 second ad formats), product demo animations from screen recordings or static images, image-to-video for animating product photos and marketing assets, and personalised video where text variables are swapped per recipient. Current limitations: long-form cinematic content with complex scenes, footage requiring precise physical accuracy, and any video where realism is legally required (testimony, documentation).
Services like HeyGen and Synthesia create a digital avatar trained on a real person's video and voice. Once trained (typically from 5-10 minutes of source footage), you provide a script and the system generates a new video of that avatar speaking the script -- no camera, no filming, no scheduling. Each new video takes minutes rather than days. Use cases: training content that needs to be updated when processes change, product demo videos for new features, sales videos personalised per prospect, and executive communications at volume. The avatar maintains consistent appearance, lighting, and presentation style across all generated videos.
Yes, at scale. Personalised video pipelines generate a unique video per recipient by templating variables (name, company, specific product recommendation, or offer) into the script before generation. HeyGen and similar platforms support variable injection. At 1,000 personalised videos, the economics are dramatically better than human-recorded personalisation. Use cases: personalised sales outreach, customer onboarding videos addressing individual use cases, and renewal communications referencing the customer's specific usage. Personalisation variables can pull from your CRM.
AI video generation is not deterministic -- quality varies across generations. Production pipelines require: automated quality screening (checking for visual artifacts, lip sync accuracy, audio sync), human review queues for flagged outputs before delivery, regeneration triggers when quality falls below threshold, and approval workflows for high-stakes content before it goes to end recipients. We build quality control appropriate to your use case -- lighter-touch for internal training content, stricter for customer-facing marketing creative.
Integrating a talking head/avatar pipeline for training or sales content typically runs $20,000--$45,000. A marketing creative generation pipeline with quality controls runs $25,000--$55,000. User-facing video generation features embedded in a product run $30,000--$70,000. Generation costs at volume: HeyGen and Synthesia charge per video minute generated, typically $0.15--$0.50 per minute depending on plan. Runway and Kling charge per second of generated video. We model the expected generation cost at your target volume.